IDH convenes coalitions of front running companies, civil society organizations and governments to transform markets towards sustainable production and consumption worldwide. That will deliver impact on the Millennium Development Goals 1 (poverty reduction), 7 (safeguarding the environment) and 8 (fair and transparent trade).

The scale on which IDH operates derives from the concept of working with private companies who bring in funds, entrepreneurship and procurement power, governments that add legislation, laws, regulations and funds, and civil society that brings in know-how, networks, local expertise and credibility.

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IDH works in 18 commodities amongst which cocoa, cotton, cashew and soy. IDH has been working in the tea sector since 2009.

IDH and its Global Tea Programme

The IDH Tea Program promotes sustainable tea production in Africa and Asia, and sustainable procurement in Western Europe and Asia. It is a cooperation of Europe and Asia's largest tea packers, and the most important certifiers and NGO's in the sector.


The IDH Tea Program aims to upscale and embed sustainable tea production and consumption . The program is targeting both export markets (mainly in East-Africa) and (Asian) domestic markets. It attributes first hand experience with up scaling of both certification and farmer field school extension model in East-Africa. Furhermore it's innovative in having a locally driven sustainability approach in Asian markets with a focus on embedding the initiatives in national governments.

Watch an animated overview of the IDH tea program:

This animation shows the main elements of the IDH tea program, the progress made and some issues that still need to be solved.


The IDH Tea Program faces a number of challenges, ranging from the task of connecting thousands of small producers to the supply chains of multinational tea companies, to improving the living and working conditions of small scale tea producers and tea workers.

Among the challenges at farmer level are:

Improving good agricultural practices of small scale tea producers
Improving the relationship between small scale tea producers and processing factories
Increasing farmer net income
Reversing deforestation and forest degradation
Decreasing water usage
Improving working conditions
Analyzing business cases for sustainable tea production.



Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians.

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HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall's and Pureit.

The Company has over 16,000 employees and has an annual turnover of around Rs.25,206 crores (financial year 2012 - 2013). HUL is a subsidiary of Unilever, one of the world's leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €51 billion in 2012. Unilever has about 52% shareholding in HUL.

The Unilever Sustainable Living Plan (USLP) sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. It has three big goals to achieve by 2020 – to improve health and well-being, reduce environmental impact and source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain. All of these goals are itemised in more than 60 time-based targets in the Unilever Sustainable Living Plan.



Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world's second largest tea company. 250 million servings of its brands are consumed everyday around the world. Tata Global Beverages' annual turnover is US$1.4bn, it employs around 3,000 people across the world. Today we are an integrated beverage business that has set out on a journey to become a global leader in branded natural beverages through innovation, strategic acquisition and organic growth. Tata Global Beverages unites the beverage interests of Tata under one umbrella. It signals our global ambition, as well as marking the next logical step in our evolution from our strong heritage in plantations to becoming a marketing and brand focused organisation with a portfolio of engaging and exciting strong consumer brands.

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The company has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee. For more information please visit

Sustainability is at the heart of our plans for long term success. We’re on a mission to make sure the products we sell are good for consumers, good for the environment and good for the people in our global supply chains. We are an active member of the Ethical Tea Partnership (ETP). The ETP is working with Rainforest Alliance to help estates achieve Rainforest Alliance certification and this will facilitate the launch of Tetley products carrying the Rainforest Alliance CertfiedTM seal. The company has already made impressive progress toward its sustainability goals. Tetley now sources 44 million pounds (20 million kilograms) of tea from Rainforest Alliance Certified farms each year—50 percent of its total tea purchased.

The India Sustainability Tea Programme, launched recently by the India Tea Board, is a unique initiative to sustainably transform the Indian tea industry TGB will jointly lead this change in partnership with other respected organisations in close cooperation with all the stakeholders in the Indian tea industry. To support in this transformation, we will integrate the Sustainable Tea Code in our business strategy & plans. TGB will actively participate in the development and implementation of the programme and will be represented on the steering and management committees. We will also provide financial and technical support for the implementation of this programme.



The Ethical Tea Partnership (ETP) is a membership organisation of tea companies that was formed in 1997. It works with tea producers and companies across the supply chain to create a thriving tea industry that is socially just and environmentally sustainable.

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The ETP has local staff in Kenya, Malawi, India, Indonesia, Sri Lanka and China, and a London-based team. Together with a set of partner organisations, the ETP runs a range of assurance, producer support, and strategic programmes to improve the sustainability of tea production, the lives of tea workers, and the environment in which tea is produced. ETP's programmes are free to producers.

Over the years ETP has tackled increasingly more complex and difficult issues. Such projects include: empowering female workers; addressing discrimination and harassment in the workplace; helping smallholder farmers to improve their livelihoods; and helping farmers adapt to the effects of climate change.

ETP currently has 28 international members from the UK, Europe, N. America and Australasia.



Our Mission
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.

Our Vision
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour.

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Our Strategy

We believe that the best way to keep forests standing is by ensuring that it is profitable for businesses and communities to do so. That means helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected, and that their workers are well-trained and enjoy safe conditions, proper sanitation, health care and housing. Once businesses meet certain environmental and social standards, we link them up to the global marketplace where demand for sustainable goods and a service are on the rise.

The Rainforest Alliance uses the power of markets to arrest the major drivers of deforestation and environmental destruction: timber extraction, agricultural expansion, cattle ranching and tourism. We work to ensure millions of acres of working forests, farms, ranchlands and hotel properties are managed according to rigorous sustainability standards. And by linking those businesses to conscientious consumers, who identify their goods and services through the Rainforest Alliance Certified™ seal and Rainforest Alliance Verified™ mark, we demonstrate that sustainable practices can help businesses thrive in the modern economy.

The Rainforest Alliance is working with the Unilever, IDH, Solidaridad India and others as a technical partner on the project steering committee to advise on the project structure and provide input on the contents of the draft code for sustainable tea production (the trustea code) and its mode of audit and verification in the field. By taking part in this initiative, it is our sincere hope that producers supplying the domestic tea market in India can apply better practices both in the field and factories contributing to a cleaner local environment, a healthier workforce, and an overall more productive tea sector. This will help to meet a growing local demand for sustainable teas and position the sector to supply teas to export markets that are increasingly demanding strict international standards.



Wagh Bakri Tea Group is a Premium Tea Company, having presence in tea business since 1892. Today it is the 3rd largest packaged tea company in India with a turnover of over Rs. 1,000 Cr. and over 36 million Kgs of tea distribution. The group is a leading stride in tea exports and retail consumer all over the world. With huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand. The company enjoys undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi, UP, Haryana, AP, Telangana, Chhattisgarh & Goa and gradually expanding and making its presence at Chennai, Karnataka & Punjab.

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Wagh Bakri Tea Group is a Premium Tea Company with a long-lasting relationship of love and trust with its loyal consumers. Quality has always been the most important USP of the group and with the help of experienced tea tasters, the brand has maintained the quality in delivering and looking after the consistent taste and preference. This was made possible through innovative blends catering to consciously created niche markets/consumers. Reflecting the group’s glory is the presence it enjoys in the Indian, European, the Middle East, US and UK markets. The Company has a significant presence in over 30 countries worldwide making it a global brand. Needless to say, Wagh Bakri brands have become a household name across various states of India. Going beyond the profit motive, Wagh Bakri Tea Group has always strived to serve the society at large with its social initiatives.

The Company has wide range of tea brands namely Wagh Bakri, Good Morning, Mili & Navchetan with various product offering like CTC Leaf, Dust, Fanning, Green Tea, Organic, Ice Tea, Instant Tea with many variants and flavours. With good and strong distribution network the group is soaring to new heights by passing time.

Keeping increased customer satisfaction in view with Food Safety and Quality control, Wagh Bakri has set up its own testing laboratory with state-of-the-art technology. This ensures meeting highest quality standards on existing as well as newly developed products. This laboratory is manned by highly qualified and competent professionals to match international standards like ISO 17025-2005. This National Accreditation Board for Testing Calibration Laboratories (NABL) is fully operational for the continuous endeavours in the work of Research enabling the Group to launch new products and at the same time rejuvenate the existing ones. Sustainability has become an important aspect of every business and the group is continuously making efforts to help conserve natural resources.

The group has recently installed 125KW solar power roof top facility at its state of the art - Dholka factory in Ahmedabad. It is spreading across 12,500 sqft area. It is estimated that this facility will have over 400 solar panels, each generating 300 Watt energy per day. This solar power facility shall generate 2 Lacs units energy per year.

Wagh Bakri Tea Group has also come up with an innovative concept of ‘Wagh Bakri Tea Lounges’ at various premium cities like Delhi, Ahmedabad, Mumbai & Goa to cater to the wide customer base the likeness of their cup of tea. These lounges promote Tea along with more than 35 varieties of snacks & tea to tickle the taste buds of happy customers and let the conversations happen there. These Wagh Bakri Tea Lounges also helps in increasing awareness, branding and to mainly reach out to the younger generation so that they can get to taste and savour the best teas made in different forms.

Apart from that, Wagh Bakri has dedicated e-commerce portal named from which the consumer from any corner of India can buy their favourite tea brand.

Important Milestones achieved recently -

Wagh Bakri Tea Group won an award of Most Promising and Trusted Brand of the year 2015 - 16 by Indian Ministry of Food Processing Industries & Assocham.

Wagh Bakri Tea Group received the "Zee Media Family Legacy Business Award" in 2017 from the Honorable President of India Shri Pranab Mukherjee in presence of the Honorable Prime Minister of India Shri Narendra Modi.

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